Work the middle and clear the frosting
The frosting blocks candies. Clear the frosting and you bring more candies on to the screen helping open up more matches. Work the middle of the screen where the frosting and licorice block the most candies.
Cascading matches help clear a number of jellies in one move. Maximize your chances of cascading matches by looking for vertical matches near the bottom of the board.
Keep looking for opportunities to take out jellies at the top. Look around the board before every move.