Clean up the screen
Take out as much of the cream at the bottom of the screen before you try to bring the ingredients down. If they settle on top of the cream, it can be very difficult to move them.
One at a time
The next ingredient will only enter the screen the match after the previous ingredient is cleared. Don't waste time trying to bring down ingredients that won't appear.
Create the set up
Make the match after you clear an ingredient count. You can use this match to place the next ingredient in a column that looks like the easiest to clear.
Vertical stripes work great to clear a column and drop an ingredient. Power combos really help too!